UNITED GAMERS HIDEOUT

Every gamer deserves a path to pro.

We build the competitive infrastructure India is missing — tournaments that count, communities that last, and a place where a player from a tier-3 city can compete, build a reputation, and get seen. We've built it for publishers. Now we're building it for players.

WHO WE ARE

ABOUT

United Gamers Hideout is an esports operator based in Hyderabad. We started by running competitive events and grew into the team publishers hire when they enter India.

The work spans tournament operations, game community building, creator programmes, broadcast production and go-to-market campaigns — for Riot Games, NetEase, IGG and others, alongside properties we designed and own.

What we're building next is the platform version of the same idea: one place where India's fragmented gaming community can compete, be seen, and get scouted.

GAME COMMUNITIES & CAMPAIGNS

HIDEOUTS

HIDEOUT — PUBLISHER CAMPAIGN

Lords Mobile Hideout

IGG · INDIA LAUNCH & GROWTH

Reach was never the hard part. Holding it was. UGH built a three-layer funnel for Lords Mobile in India — creators at the top, from small community channels all the way up to Triggered Insaan; a content layer in the middle to keep the game in people's feeds after the launch spike; and events at the bottom to turn a casual download into a player who stayed. The campaign drove over a million views and more than 100,000 downloads — and left behind an active Lords Mobile community of 100,000+ players.

Lords Mobile Hideout

IGG · INDIA LAUNCH & GROWTH

CREATORS

Micro to macro — community channels through to Triggered Insaan — putting the game in front of India at scale.

CONTENT

A steady content layer that kept Lords Mobile in feeds long after the launch spike faded.

EVENTS

Community and in-game events that converted casual downloaders into committed players.

HIDEOUT — BRAND CAMPAIGN

ROG Phone 2 Campaign

ASUS ROG · OFFLINE ACTIVATION

An offline campaign for the ASUS ROG Phone 2, run through India's gaming cafes — putting the device in players' hands in the rooms where they already competed, rather than advertising at them.

ROG Phone 2 Campaign

ASUS ROG · OFFLINE ACTIVATION

HIDEOUT — PUBLISHER CAMPAIGN

Marvel Super War Hideout

NETEASE · INDIA

NetEase brought its Marvel MOBA to India and needed a player base to launch into. UGH built the community layer — seeding players, activating creators, and running the competitive touchpoints that give a new title somewhere to compete.

Marvel Super War Hideout

NETEASE · INDIA

Marvel Super War community Cup II Trailer

Beginner's Guide | Marvel Super War

Marvel Super War - Community Cup #4 - Top 4! FINALS + Upper/Lower bracket finals!

Marvel Super War - Community Cup#4!

HIDEOUT — PUBLISHER CAMPAIGN

Legends of Runeterra Hideout

RIOT GAMES · INDIA

A digital card game in a market with almost no precedent for the genre. UGH seeded and held together an Indian player community for Legends of Runeterra — onboarding new players, working with creators to teach the game, and building competitive formats worth showing up for.

Legends of Runeterra Hideout

RIOT GAMES · INDIA

Legends of Runeterra - KR Invitational - Fan cast!

Legends of Runeterra | Community Cup 1 Highlights |

Legends of Runeterra - Community Cup #3 Trailer!

Mono Freljord in Expeditions ft. Elnuks | Legends of Runeterra India

HIDEOUT — PUBLISHER CAMPAIGN

Teamfight Tactics Hideout

RIOT GAMES · INDIA · COMMUNITY CUP 2020

Auto-battlers were new to India and Teamfight Tactics had no local scene. UGH built one from a standing start — grassroots competition, creator-led education, and the community programming that turns a curiosity into a habit.

Teamfight Tactics Hideout

RIOT GAMES · INDIA · COMMUNITY CUP 2020

Teamfight Tactics | TFT Mobile | The King of Auto Battlers

Teamfight Tactics - Set 3 LIVE on PBE!

Raise or Riot Charity Event !giveaway !raiseorriot !standings !brackets - Teamfight Tactics Gameplay

Teamfight Tactics LIVE | Set 3 Gameplay | League of Legends

PROPERTIES WE OWN

UGH ORIGINALS

UGH ORIGINAL — TOURNAMENT

UGH LAN Masters

RAINBOW SIX SIEGE · NOVEMBER 2018 · HYDERABAD

India's Rainbow Six Siege scene barely existed in 2018. UGH LAN Masters ran an open online qualifier across India, Bangladesh and Sri Lanka — 64 teams in all — then brought the surviving twenty-four to a two-day LAN final at IndiaJoy in Hyderabad, with ₹3,00,000 in prizes across cash and kind. Global Esports took the title. Sponsored by IndiaJoy, Logitech G, PlayMax Gaming Cafe and ACT Fibernet.

UGH LAN Masters

RAINBOW SIX SIEGE · NOVEMBER 2018 · HYDERABAD

UGH - LAN MASTERS AFTERMOVIE - 2018

CSBD ANONYMOUS VS SABERTOOTH SAW ARMAGEDDON || UGH ONLINE QUALIFIERS

(OE) NETHER GAMING VS MRCZ || UGH ONLINE QUALIFIERS

CSBD ANONYMOUS VS SABERTOOTH SAW ARMAGEDDON || UGH ONLINE QUALIFIERS

KNAVES GAMING VS BRO FORCE || UGH ONLINE QUALIFIERS DAY#2 || PHASE 2

UGH ORIGINAL — TOURNAMENT IP

Esports Titans

TOURNAMENT IP · COMING SOON

Esports Titans is a three-stage talent pipeline designed to carry players from open grassroots competition into structured, watchable esports — open qualification, an academy, then a draft. It was built with a commercial partner attached and an operating bench behind it. It has not run yet.

Esports Titans

TOURNAMENT IP · COMING SOON

Open Qualification

An open opportunity for aspirants from all over India to show their talent and their passion for the game.

Academy

Player development for India's top prospects, and a scouting ground for franchises.

Draft

Teams competing over the best Indian gamers to build their new squads.

UGH ORIGINAL — CREATOR PROGRAMME

CreatorX

CREATOR NETWORK · IN PARTNERSHIP WITH QLAN

CreatorX was built on a simple bet: for install intent, five hundred small creators beat one large one. UGH recruited and onboarded a micro-creator network as a distributed campaign layer — owned distribution, so campaigns could be delivered without buying reach on the open market.

CreatorX

CREATOR NETWORK · IN PARTNERSHIP WITH QLAN

CreatorX - India's Largest Gaming Creator Hunt!

D DAY | CreatorX - India's Largest Gaming Creator Hunt | FINALE

CreatorX Streamathon Day 4- Free Fire | India's Largest Gaming Creator Hunt

CreatorX Special Edition : VLT SENTINEL on Art of Gaming | Week 4 - Narqubis

UGH ORIGINAL — TRAINING PRODUCT

Valorant Hideout

BOOTCAMP · WITH IACG HYDERABAD · 2023

A pathway, not a tournament. UGH ran an open online qualifier across more than a thousand Valorant players, selected the top five, and put them through a one-week residential bootcamp built with IACG in Hyderabad — designing both the road to the bootcamp and the programme the players went through once they got there.

Valorant Hideout

BOOTCAMP · WITH IACG HYDERABAD · 2023

Valorant session with UGH!!

Prodigies of the week - Valorant Hideout

Valorant Best 200 IQ Gameplay : Valorant Prodigies of the Week

Valorant Contenders Protocol - Know How #VCP #contendersHQ #valorant @IACGMultimediaCollege

UGH ORIGINAL — CONTENT IP

Art of Gaming Podcast

INTERVIEW SERIES · INDIAN GAMING

Long-form conversations with the people building Indian gaming — founders, operators, publishers and creators talking about the business and the craft rather than the highlights.

Art of Gaming Podcast

INTERVIEW SERIES · INDIAN GAMING

Journey From A Gold Player To India's Best in VALORANT ft. Techno

Why This 17 Year Old From Delhi Is India's Answer To VALORANT #VCSA2024 #valorantindia

Can Free Fire Creators SAVE its Esports? | Art of Gaming ft. Divine FF

How S8ULAllmight Became The Best IGL in India Ft. @S8ULMight

WORKING ON INDIA?

Several of these properties are ready to run with the right partner.

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